Technology
Next.js
App Router, React Server Components and streaming — used where server rendering genuinely helps, not by default on every surface.
Render on the server when it earns its keep
Server components remove client JavaScript that never needed to be there, which is why a content-heavy page should be server-rendered and a data-dense internal tool frequently should not.
We make that call per surface rather than per project, and keep the client boundary explicit so nobody accidentally ships a data layer to the browser.
Practice
How we use it
App Router architecture
Route groups, layouts and templates structured so shared chrome renders once and pages stay thin.
Server components by default
Client components introduced deliberately at interaction boundaries, keeping the JavaScript payload proportionate.
Caching strategy
Static, revalidated and dynamic rendering chosen per route against real freshness requirements.
Performance budgets
Core Web Vitals tracked in CI, with regressions failing the build rather than surfacing in a monthly report.
Judgement
When Next.js is the right call
And when it is not. A technology page that only lists strengths is a brochure.
Reach for it when
- Content and marketing surfaces where first-load performance and SEO matter
- Products mixing public pages with authenticated application surfaces
- Teams already fluent in React who need server rendering without a second framework
Look elsewhere when
- Heavily interactive dashboards where a client-side SPA is the simpler fit
- Teams without React experience — the framework is not the hard part, React is
Sectors
Where we run it
Proof
Related work
Also relevant